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Globalization and internationalization of the economy demand an intensive use of human resources (knowledge) since competitiveness is growingly
connected with leading  technologies and global activities (global player). Those economic forces which cling to local or national regions solely, will  be fossilized ,culturally those however, who are directed to new frontiers, will succeed. Thus globalization has pros and cons.
Simultaneously the individual is confronted with changed societal and political structures: governments return responsibility, because they are no longer prepared to manage them in the face of  overboarding masses of
internationalized problems. They are lacking the appropriate structure of decision-making processes.


Find a balance between economy and the environment, characterized by the ethics of sustainablity.
Economy and the environment have to be regarded as cross-sectoral linkages and as a paradigm for interconnectivity.
An ethics-oriented approach by which the interconnectedness of culture and nature has to be stressed.
The crisis of nature lies within the crisis of culture and not the other way round, therefore the principle of sustainable development can only be achieved when there is a cultural change.