Globalization and internationalization of the
economy demand an intensive use of human resources (knowledge) since
competitiveness is growingly
connected with leading technologies and global activities (global
player). Those economic forces which cling to local or national regions
solely, will be fossilized ,culturally those however, who are directed
to new frontiers, will succeed. Thus globalization has pros and cons.
Simultaneously the individual is confronted with changed societal and
political structures: governments return responsibility, because they are no
longer prepared to manage them in the face of overboarding masses of
internationalized problems. They are lacking the appropriate structure of
Find a balance between economy and the
environment, characterized by the ethics of sustainablity.
Economy and the environment have to be regarded as cross-sectoral linkages
and as a paradigm for interconnectivity.
An ethics-oriented approach by which the interconnectedness of culture and
nature has to be stressed.
The crisis of nature lies within the crisis of culture and not the other way
round, therefore the principle of sustainable development can only be achieved
when there is a cultural change.